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How to Make Your Blog Content Last Forever:1) Who is my ideal client? What information would they need in order to discover my services?Honing in on your ideal client is the first thing you should do before writing a post – or even before starting a blog! Decide who you are talking to and what problem you can solve that will bring them to your page time and again. Think about their shopping habits, lifestyle, and search habits as you formulate a post to reel them in.
2) What keywords can I seamlessly integrate into my blog that will both answer my potential client’s questions and keyword it for my geographic area (or style, if you’re an online business).
When I mention keywords, I have to be careful – search engines will quickly be able to tell if you are ‘keyword stuffing,’ or packing as many words as you can possibly fit that may be relevant to your target audience. Before you write a blog, plan out a few words or phrase you can seamlessly integrate into your post so that the content both feels natural and generates web traffic at the same time.
3) What are a few different words clients might use to search for the same results? If you are struggling with the right words, just Google it! One quick tip I always recommend is to search for keywords surrounding your topic. Scroll to the bottom of your search and you will find searches related to the post you are creating. Use these words as a launching pad to create content that will be relevant to a wider market than you had originally planned.
My challenge for you is to write one piece of ‘evergreen’ content this month that will make a positive impact for your SEO. As you write it, remember to update it over time as necessary! For example, I occasionally revisit my old blog post to update the images to best reflect my brand. Evergreen doesn’t mean it never changes – it just means that it will be helpful both to you and potential clients for years to come!
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WRITE BETTER TITLES & A STELLAR FIRST PARAGRAPH
Many people will see the title and make a split-second decision whether to click or not.
And when they click, a handful of people will spend no time engaging with the article. Rather, they will “bounce” or click-back without engaging.
Slate Magazine published an article stating that for every 161 people who click into a Slate blog post, 61 (or 38%) leave. Yes, 38% of people did not engage with your post. At all. (Source)
And that’s a good bounce rate.
1. Keep It Short: Longer titles will likely be cut-off by search engines.
2. Lists Posts are King: “3 Ways to…” or “5 Tips on…” List posts are also “skim-friendly.”
3. Use “Why” and “How”: People are looking for explanations and how-to’s.
4. Challenge Your Reader: The title of the Slate Magazine article referenced above is a great example – “Why You Won’t Finish This Article“.
WRITE FAST COPY
I probably read more blogs than the average person, but I skim most of them. Why? Because a few billion–yes billion–pieces of content are shared daily on social media.
Many of the most read blogs are under 1000 words, and are structured with short paragraphs. Take a minute and visit a few bloggers who receive a great deal of daily traffic: Michael Hyatt,Jeff Goins, Jon Acuff. Take note of how they structure their posts.
It’s easy to move from one line to the next, and the posts are concise.
1. Write short paragraphs (3-4 sentences/lines max).
2. Use simple sentences when possible.
3. Use Lists.
4. Don’t be wordy: Avoid overused or unnecessary adverbs and adjectives.
5. Write at least 300 words (for SEO purposes), but keep posts concise.
USE IMAGES & INFOGRAPHICS.
Pictures are worth a thousand words, and may buy you more than 8 seconds of attention.
An effective way to provide information is through an infographic. Infographics are easily shareable content, which will likely drive more traffic back to your site. A reader is more likely to pin or share a cute, informative image than link to your article.
And a bonus note: Social Media posts with images tend to get more clicks than posts with only words. When you share that ridiculously good-looking blog post, do yourself a favor and share it with an image.
1. Find professional and relevant images to go in your post.
2. Use easily shared images like infographics to grab readers’ attention.
3. Use an image to share your post on social media.
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2. I WISH I WOULD’VE TOLD THE WORLD ABOUT THE BLOG – AND TOLD EVERYONE ELSE TO, TOO!
If you build it, they won’t come. You’ve got to get them to come to you. While there are many options (paid and earned) that can aid you in building a following and increasing site traffic, it doesn’t hurt to tell the people you’re talking to on a regular basis.
These people will be your brand loyalists and will be proud to share your content. It also helps because you never know who Aunt Jean is going to tell! Maybe that person’s daughter is the PR Manager at a company that you really want to work with.
3. I WISH I WOULD’VE HAD THE GUTS TO TALK ABOUT THE “TOUGH STUFF”
Once I got into my niche of fashion and personal style, I stayed there. Only recently did I begin to go back to my very first blog posts and I was reminded that I used to tackle a variety of issues that young millennials face. People crave connection and relatability. Sharing a personal point of view on a topic like personal finance, traveling, and etiquette can be appreciated by readers.
4. I WISH THAT I HAD LEARNED BASIC DESIGN AND SEO
While it’s great to ask for help, I wish I had become more independent when it came to basic design and web trends. Using a graphic designer or coder for every little thing takes its toll on the wallet. If I would’ve started to learn by taking a live class or even an e-course, by this time I would be able to make necessary tweaks and maybe even a few additions in one of my spurts of inspiration! Plus, I could help out other bloggers who may need assistance with branding and things of that nature (circling back to collaboration!).
SEO is your ticket to showing up in search results. Only in the past year have I added an SEO plugin to help drive traffic to my blog with keywords. It’s never too late, but I wish I had done it sooner.
5. I WISH I WOULD’VE ATTENDED A BLOG/CREATIVE CONFERENCE
Being around other creatives gets the juices flowing and now that I attend mixers and other events, I always leave inspired to do more: more for myself and more for my followers. Blog conferences range in price and if you live close to a major city, you have more places available to you.
In addition to all of the insider tips you’ll learn as well as emerging trends, you’ll also have an opportunity to develop relationships with other bloggers in person, that you can keep alive online long after. I formed many friendships at the Better Homes and Garden’s Stylemaker Event in 2014 and it’s been wonderful seeing everyone else’s success, and also them sharing and supporting mine.
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It’s about the engagement.
Due to the relationships I’ve built up over on Instagram over the past few months I’ve sold dozens of products and attracted at least five new business owners into my membership community – totalling around 2k in sales.
Not a bad return on an investment on 15-20 minutes a day, is it?
Here’s what I’ve done:
- Posted one image every single day for 90 days (ok, maybe I missed one day at Christmas)
- Posted at a similar time each day
- Used hashtags to make it easier for people to find my content
- Learned how to take better photos (even though I don’t see myself as artistic)
- Formed Instagram engagement pods with other business owners
- Created a posting schedule and used the Mosaico app to plan my content
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- My first tip is to turn off your phone when you are working. Another thing you can do is turn on plane mode on your phone. That way, you can easily get access to your social media during a study break, without having to turn your device off and on the whole time.
- Another thing you can do when your friends/loved one keeps messaging you when you should be studying is just tell them that you need to work on school and that you will speak to them in a couple of hours. If they care about you, they know your education is important for your future and give you the space to work. You know you won’t get any messages during those hours so you can’t get distracted by your phone.
- This is going to sound very childish but if you have no self control at all, ask someone (a parent or sibling or roommate) to hide your phone until you are done with doing your school work. It can be a little bit hard sometimes but you’ll notice that there aren’t a lot of excuses you can use to get your phone back before you are finished.
- Let’s take a look at this from another perspective: why are we so addicted to social media ? Our brains get a positive (prikkel) every time we get a like or a message. It simply gives us a good feeling without having to work hard for it. However, do you feel happy at the end of the day when you know you spent your whole day on social media scrolling through Facebook and Instagram, knowing that there’s nothing new going on? I don’t. (Sterker nog), I feel guilty because I wasted my day with something that doesn’t make me happy. What does make me happy? Going to bed knowing I did everything I could, knowing that my day was productive and knowing I am one step closer to my goal. In other words, I have to get things done (school, exercise, take care of myself) to get a happy feeling at the end of the day. Think about this the next time you are tempted to grab your phone when you are studying.
- One thing that I like to keep in mind during studying is “if it’s that important, they’ll call me”. I turn off my wifi and internet so I don’t have any access to social media but if people need to tell something important they can by calling me. Now I do have to say, I never get called by people which means that whatever is going on on social media, whatever someone texts me is not that important.
- **My last tip is to go to social media and look at the things that are posted in a critical way. What do you see? Someone posting something funny, an article from a magazine, a selfie, a picture of someone’s kid, photos of someone’s amazing party. Now ask yourself? Are you really interested in these things? Does this make you happy? And most importantly, is this worth your time? Because of this I stopped using Facebook and my personal Twitter and Instagram, simply because they didn’t add anything to my life, they didn’t make my happy and I felt like I was scrolling through the same kind of posts/photos every day.
- My last tip for you is to delete apps you can live without on your phone and only check them on another device. Now I do have to say, this only works when you are not addicted to that other device. For me that is my laptop. I don’t feel any need to turn on my laptop to check social media, which is the reason why I deleted my Facebook from my phone and now I only check it on my laptop (which is, in case you were wondering, less than once a week).
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Here’s where FOMO comes from and how to beat it:
- FOMO starts with sadness. For the best way to feel better and stop the problem before it starts, click here.
- Social media makes it worse, not better. Facebook isn’t evil – but relying on it for happiness is.
- Don’t scroll and compare. Use FB as a tool to plan face-to-face get-togethers
- Don’t waste time staring at all the carefully-crafted bliss on social media: you are wasting/missing out on your life
- Happiness is about attention. Focus on the good and you will feel good.
- Gratitude is essential. Imagine losing the things you’re lucky to have and you will appreciate them.
FOMO Comes From Unhappiness
Results conceptually replicated findings from Study 2, those high in FoMO tended to use Facebook more often immediately after waking, before going to sleep, and during meals.
So you’re not feeling so great – whether you realize it or not – and you turn to social media to make you feel better. Only one problem there: it actually makes you feel worse…
The Facebook Illusion
Even if we logically know Facebook isn’t an accurate depiction of people’s lives, well, confronting your seeming inadequacy 24/7 against an unachievable false reality can hammer your already vulnerable self-esteem. You just can’t compete with their highly-edited topiary of lifestyle awesomeness – especially when you’re feeling a little down or anxious to begin with.
The Problem Is Attention
“The problem with FOMO is the individuals it impacts are looking outward instead of inward,“ McLaughlin said. “When you’re so tuned in to the ‘other,’ or the ‘better’ (in your mind), you lose your authentic sense of self. This constant fear of missing out means you are not participating as a real person in your own world.”
Your happiness is determined by how you allocate your attention. What you attend to drives your behavior and it determines your happiness. Attention is the glue that holds your life together… The scarcity of attentional resources means that you must consider how you can make and facilitate better decisions about what to pay attention to and in what ways. If you are not as happy as you could be, then you must be misallocating your attention… So changing behavior and enhancing happiness is as much about withdrawing attention from the negative as it is about attending to the positive.
- Imagine things that you treasure (but take for granted) are suddenly taken away from you. How does that feel?
The inevitable comparisons to the fake lives on Facebook makes you feel you have less. Contemplating what you are lucky to already possess makes you feel you have more.
“For people who feel very secure in their relationships, their relationships are important to them, but they don’t feel compelled to always be connected,” Przybylski said. Social media may not create the tendency, he said, but it likely exacerbates it by making sharing so easy. “Sometimes,” he said, “it’s good to insulate yourself from the world of possibilities.”
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